User analysis
Our design and development team has been working hard over the past 10 years to continuously bring innovations to the wetsuits we offer to triathletes, wetsuits that meet their requirements and performance goals. For 2022, we adopted a new mindset, started from scratch and totally
reconsidered how a wetsuit can be designed to optimize its use. Our R&D engineers have partnered with amateur and pro triathletes to gather thousands of feedbacks from countless hours of testing, training and competing in wetsuits. They have closely worked together to identify the essential criteria for the ideal wetsuits, based on the triathletes essential needs. This privileged relationship and our proximity to triathletes are firmly anchored in our core values.
The concept behind the creation of the range consists of the identification of triathlete clusters or families, having different needs, depending on their practice level and water skills. These triathletes will thus need wetsuits that perfectly suit their needs. 3 different wetsuit families result from this. Each family consists of 2 wetsuits: an entry-level one and a high-end one which characteristics take the technicity and performance of the latter to a further extent.
User analysis
Our design and development team has been working hard over the past 10 years to continuously bring innovations to the wetsuits we offer to triathletes, wetsuits that meet their requirements and performance goals. For 2022, we adopted a new mindset, started from scratch and totally reconsidered how a wetsuit can be designed to optimize its use. Our R&D engineers have partnered with amateur and pro triathletes to gather thousands of feedbacks from countless hours of testing, training and competing in wetsuits. They have closely worked together to identify the essential criteria for the ideal wetsuits, based on the triathletes essential needs. This privileged relationship and our proximity to triathletes are firmly anchored in our core values. The concept behind the creation of the range consists of the identification of triathlete clusters or families, having different needs, depending on their practice level and water skills. These triathletes will thus need wetsuits that perfectly suit their needs. 3 different wetsuit families result from this. Each family consists of 2 wetsuits: an entry-level one and a high-end one which characteristics take the technicity and performance of the latter to a further extent.